2015 Speaker List

January 20 Tuesday 8 am

Leading Innovation and Change in the Expanding Economy

All economic indicators are pointing north for at least the next half-decade, and the need to adapt and change to this outstanding growth opportunity has never been more pressing. Join international speaker, author and strategist John Kennedy as he presents this extremely relevant topic. From the qualities of innovative architects to the three types of change, John will provide you with both the momentum and change necessary to not just keep up with the pace of change, but to get ahead of it…one great strategy at a time.


John has presented to over 250,000 audience members over the last 17 years and has made a dramatic impact in scores of companies and associations within the green industry. His client list includes Gertens, American Plant, Armstrong Garden Centers, Lancaster Farms, Spring Meadow Nursery, Natural Concerns Landscaping, Parsons Nursery, Manor View Farm, Walters Gardens, Marina del Rey Garden Center, Dambly’s Garden Center, Riverbend Nursery, McHale Landscape Design, SummerWinds Garden Centers, L & L Nursery Supply, Prides Corner Farms, as well as state associations including Florida, Minnesota, West Virginia, Texas, California, Oregon, Wisconsin and North Carolina … just to name a few!! John’s reputation as a sales strategist and customer experience consultant to our industry continues to grow, as does his proven track record of success and repeat partnerships. John specializes in leadership development, teamwork, and creating sales and service cultures…he has authored two books. Both available in the Virginia Horticultural Foundation bookshop at MAHSC!

January 21 Wednesday 8 am

Trends in Horticulture Retail & Service Business

As consumer demographics undergo rapid change and hobbies fade householders, especially the under 50′s, bring a very different challenge to this industry. The opportunities are huge, no one wants a concrete yard and plastic flowers, but to prosper we will almost have to re-invent ourselves – beginning with the word “Gardening”!


Born and educated in England, Ian holds a BSc in Horticulture and an MBA. He has lived in California for 28 years and is an American citizen. Ian is a business management consultant for lawn and garden retailers as well as an author, blogger and speaker at many nursery trade conventions each year. He has networks of clients sharing performance data and best practices from coast to coast. For the last four years, he has analyzed and commented on the National Gardening Survey giving him unique insights on the changing demographics and consumer attitudes to the whole subject of gardening.

2015 Invited Speakers:


Luan Akin
Garden Ambassador
Tagawa Gardens
Centennial, CO

Judith Alberts
Constant Contact Authorized Local Expert
Alpha-Oh eMarketing
Williamsburg, VA

Ian Baldwin
Business Adviser
Elk Grove, CA

Yolima Carr
Curator of Gardens & Grounds
The Hermitage Museum & Gardens
Norfolk, VA

Karen Carter
Extension Agent
Virginia Cooperative Extension
Henrico, VA

Derik Cataldi
Urban Nutrient Management Specialist
VA Dept. Conservation & Recreation
Richmond, VA

Robert Christian
Pesticide Investigator
VDACS Office Pesticide Services
Newport News, VA

Andrea Davis (Alternate)
Extension Agent
Virginia Cooperative Extension
Virginia Beach, VA

Jeffrey Derr
Virginia Tech University HRAREC
Virginia Beach, VA

Sue Dickson
Horticulture Manager
Woodberry Forest School
Woodberry Forest, VA

Debbie Dillion
Extension Agent
Virginia Cooperative Extension
Culpepper, VA

Katie Dubow
Garden Media Group
Kennett Square, PA

Bernie Erven
Professor Emeritus
Ohio State University
Columbus, OH

Domingo Felipe Jose
Equipment Specialist
Terra Firma
Virginia Beach, VA

Susan French
City Arborist
Virginia Beach Parks & Recreation
Virginia Beach, VA

Mike Goatley    
Professor, Extension Turfgrass Specialist
Virginia Tech University
Blacksburg, VA

Jason Grabosky
Rutgers University
New Brunswick, NJ

Kim Graham
Limitless Possibilities Mediation Services
Newport News, VA

Jason Heizer
Bartlett Tree Experts
Williamsburg, VA

Frank Hudik
Senior Damage Prevention Specialist
VA State Corporation Commission, Division of Utility & Railroad Safety
Richmond, VA

Mike Hulburt
Territory Sales Manager
Pentair Flow Technologies

Michael Keenan
Adjunct Asst. Professor, Univ. MN College of Design Director of Design, reGEN Land Design
Saint Paul, MN

John Kennedy
John Kennedy Consulting

Bryce Lane
NC State Alumni Distinguished Undergraduate Professor
NC State University
Raleigh, NC

Mike Likins
County Agent
Chesterfield Extension
Chesterfield, VA

Christopher J. Luley
Urban Forestry LLC
Naples, NY

Herb Maher
Safety Specialist
City of Virginia Beach HR / Occupational Safety
Virginia Beach, VA

Sara McAllister
Limitless Possibilities Mediation Services
Newport News, VA

Marta McDowell
Author, Instructor
New York Botanical Garden
Chatham, NJ

Jeff McManus
Director of Landscape, Airport & Golf Services
University of Mississippi
Oxford, MS

Joseph Murray
Consulting Arborist
Tree Literacy
Williamsville, VA

Michael D. Nash
Law Enforcement Liaison
Virginia DMV
Richmond, VA

Adam Nichols
Research Manager
Turf & Weed Sciences Virginia Tech HRAREC
Virginia Beach, VA

Dan Nortman
Extension Agent
Virginia Cooperative Extension
Yorktown, VA

Tim Ohlwiler
Extension Agent
Virginia Cooperative Extension

Brian O’Neil
Director of Horticulture
Norfolk Botanical Garden
Norfolk, VA

Jim Orband
Senior Extension Agent
Yorktown, VA

Daniel Potter
Professor, Dept. of Entomology
University of Kentucky
Lexington, KY

Roberto Quintero Velez
Pesticide Trainer
Telamon Corporation
Richmond, VA

Troy Respass
Southeast Sales Manager
Alliance Designer Products
Greenville, SC

Greg Roman
Territory Manager
Nufarm Berlin, MD

Lisa Sanderson
Extension Agent
Virginia Cooperative Extension
Henrico, VA

Molly Stedfast
Department of Entomology
Virginia Tech University
Blacksburg, VA

JP Teig
Territory Manager
Belgard / Old Castle Pavers
Virginia Beach, VA

Tidewater Bonsai Club

  • Gerry Cenci-Krall
  • Brian Hollowell
  • Steve Krall
  • Bob Owens
  • Bill McReynolds
  • Katy McReynolds


Megan Tierney (Alternate)
Extension Agent
Virginia Cooperative Extension
Hampton, VA

Gary Umphlett
Virginia Beach Fire Department
Virginia Beach, VA

Andy Westrich
Colonial Bee Keepers’ Association
Hampton, VA

Jason Williams
Eastern Division Hardscapes Manager
Belgard Hardscapes
Raleigh, NC

Rohan Williams
Compliance Manager
VDACS Office Pesticide Services
Richmond, VA

Robert Winters
Water Quality Educator VCE
James City County
Toano, VA

John Wise
Instructor J Sargent Reynolds Community College
Richmond, VA

Cyndi Wyskiewicz
Extension Agent Virginia Cooperative Extension
Portsmouth, VA

Lisa Ziegler
Owner The Gardeners Workshop
Newport News, VA