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Business and Management MONDAY, JANUARY 28, 2008 9:50 - 10:50 am B1 Protect Business Computers:
What to Do and How Often This session provides important computer maintenance tips for keeping your office running smoothly. VCH = 1 | VSLD = 1 | LCM = 1
11:00 am - 12:00 noon B2 What’s the Next Generation
Looking at: Whose tube is in Your Space? What are MySpace, FaceBook, and YouTube? Why should you pay attention to them? Find out what the deal is with texting and IM’ing. VCH = 1 | VSLD = 1 | LCM = 1
12:00 noon - 1:15 pm Lunch (on your own) or Industry Roundtable: “Immigration Issues” hosted by the Virginia Green Industry Council ($15 for box lunch. Register with code IRT (Turkey) or IRV (Vegetarian).
1:15 - 2:15 pm B3 Reaching the Next Generation of
Your Gardening Clients Just who are Generation X and Y and how can you get these busy and increasingly tech-savvy shoppers to “plug in” to our industry? In this presentation, Ellen discusses the defining characteristics of these generations, what inspires and intimidates them, and how our industry can be relevant in their lives. VCH = 1 | VSLD = 1 | LCM = 1
2:30 - 3:30 pm B4 Better Digital Photographs to
Market Your Landscapes Whether for publication or for a client portfolio, good photographs make a lasting impression. Perry discusses simple ways of improving picture-taking skills to get the most out of your digital camera. VCH = 1 | VSLD = 1 | LCM = 1
3:45 - 4:45 pm B5
Editing Digital Photographs for the Image You Want Once the photo has been taken, how can you get the most from it? Learn to prepare your photographs for publication in a variety of media – from the web to brochures to magazines to actual prints. VCH = 1 | VSLD = 1 | LCM = 1
4:45 - 6:00 pm VA Society of Landscape Design Reception Network with fellow Designers and LAs at this VSLD member recruitment event. TUESDAY, JANUARY 29, 2008 8:00 - 9:00 am B6 How to Purchase (Invest in)
Landscape Maintenance Equipment Learn important recordkeeping techniques that allow the business owner to get the most performance for his or her purchase dollar. VCH = 1 | VSLD = 1 | LCM = 1
9:15 - 10:15 am B7 Small Businesses: How, When &
Why to Choose an Accountant This presentation focuses on the small business owner or someone who is looking to open a small business. Discussions include the daily, weekly, monthly and annual accounting and tax issues: payroll, sales, and income taxes and accounting software choices. Do you need an accountant, and how do you find one? Learn how, when and why in this session. VCH = 1 | VSLD = 1 | LCM = 1
10:45 - 11:45 am B8 Dealing with Customer
Complaints Keeping satisfied customers is key to retaining business. Your response to a customer after a complaint can make or break the relationship. Learn the most important elements in response to complaints and turn angry customers into cheering fans by getting them to buy into the resolution process. VCH = 1 | VSLD = 1 | LCM = 1 | ISA: AMUBm = 1
1:00 - 2:00 pm B9 Handling Workplace Disputes
One of the toughest challenges is dealing with workplace conflict. Learn the root causes of conflict and how to handle disputes effectively through communication and goal setting. Increase employee retention and satisfaction by putting out fires before they start. VCH = 1 | VSLD = 1 | LCM = 1 | ISA: AMUBm = 1
2:15 - 3:15 pm B10 Protecting the Safety and
Welfare of Your Employees: Occupational Medicine This presentation addresses workplace injury management, OSHA recordable events, drug testing and ways to prevent injuries and absences from work. (repeated Tuesday 3:30 pm) VCH = 1 | VSLD = 1 | LCM = 1 | ISA: ATMUBm = 1
3:30 - 4:30 pm B11 Virginia’s Beautiful Gardens™
Plant Introduction Program This session introduces you to the Virginia Nursery and Landscape Association’s Beautiful Gardens™ plant introduction program – how the program came into existence, how it works, who benefits, and most importantly, how you as a grower or retailer can get involved. (repeated Monday 11:00 am) VCH = 1 | VSLD = 1 | LCM = 1 WEDNESDAY, JANUARY 30, 2008 8:00 - 9:00 am B12 Write On! The Power of Words in
Promoting Your Business The pen is mightier than the sword, and it can help you conquer your market if used with thought and care. In this presentation, learn how you can employ words in the form of newsletters, brochures, signage, ads – even public appearances – to attract customers, inspire gardeners and increase sales. VCH = 1 | VSLD = 1 | LCM = 1 | ISA: AMBm = 1
9:15 - 10:15 am B13
Are BioFuels in Your Future? This session provides a fundamental knowledge of bioenergy and its production and use in Virginia, including: (1) fundamental concepts and terminologies, (2) user concerns, (3) production, (4) technologies for producing types of bioenergy, and (5) energy-crops (feedstocks) used. (repeated Wednesday 1:00 pm) VCH = 1 | VSLD = 1 | LCM = 1
10:45 - 11:45 am B14 Are Aquatic / Wetland Plants
Your Next Business Opportunity? Aquatic and wetland plants are needed for wetland creation, mitigation of wetland losses, and habitat enhancement. The market for decorative water gardens is booming. Propagation of a variety of native aquatic plants including submersed, emergent and floating-leaved forms are discussed. Learn about nutrition, water quality, pest control and design of production facilities. This session enables participants to set up a production for container-grown aquatic plants. VCH = 1 | VSLD = 1 | LCM = 1
11:45 am - 1:00 pm Lunch (on your own) 12:00 - 12:45 pm (optional) Tours of Founders Inn grounds by James River Grounds Management.
1:00 - 2:00 pm B15 Negotiating Your Career
This session recognizes that if YOU don’t manage your career, NOBODY will. Take advantage of opportunities such as communicating with your supervisors and co-workers, steps to improve your reputation with your boss / company, getting ready for your next position, preparing and reacting to your review, discussing pay, handling your mistakes, setting career goals and more. VCH = 1 | VSLD = 1 | LCM = 1 | ISA: AMBm = 1
Business Planning Workshop (Limit 20) (Participants must attend both sessions) MONDAY, JANUARY 28, 2008 1:15 - 4:45 pm (continues Tuesday at 1:00 pm) BP1 Write a Business Plan from Start
to Finish – Part I This
interactive workshop addresses your need to write a business plan. Learn
how a business plan may help you avoid or minimize problems. Audience
participation is expected and materials from your company’s files, or
your ideas for a future business, should be brought to this 2-part
workshop. You can plan for success! TUESDAY, JANUARY 29, 2008 1:00 - 4:30 pm (continued from Monday) BP2 Write a Business Plan from Start
to Finish – Part II VCH = 7 | VSLD = 7 | LCM = 7 | ISA: AMBm = 7 (Participants must attend both Monday and Tuesday sessions to receive CEUs)
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